Schools use various digital platforms to inform and communicate with current and prospective parents. These tools include, but are not limited to websites, social media and online newsletters. Your school’s website is a ‘virtual window’ into your school and is the prime location for public advocacy and information. Competition between schools to attract new students
Do you spend a considerable amount of time on the phone or replying to emails answering the same questions about your school? Do the following questions sound familiar? How do I enrol my child? What are the school fees? What are the term dates? How do I book a school tour? Answers to these sorts
As a parent I spend a fair amount of time waiting around at my child’s school at drop-off and pick-up time. Often, I use this time to keep up-to-date with the goings on at my child’s school by browsing the school’s website. Looking around the school grounds, I also see many parents and grandparents on
Like most schools, you are probably distracted and overwhelmed by the possibilities of promoting your school online. It is true that the Internet is a game changing tool for prospective enrolments, finding staff, and building communities. It is also true that most of us fail dismally in our online ventures. So here are five things you
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